Website Statistics

All Hotcode Websites are loaded with additional website tracking. This tracking is packed full of useful and powerful tools to help you make better decisions about your website. We take out the hassle by loading the code required, and providing you with a username and password to access your statistics.

Here are just a few of the features available with our additional website tracking:

Log Size

Our tracking offers 2 levels of analysis - simple summary statistics for all your pageloads, unique, returning and first-time visitors, and highly detailed analysis of a smaller number of your latest pageloads. This highly detailed analysis is limited to a smaller number of pageloads because it is highly resource intensive. Your log-size determines how many of your last pageloads are included in this detailed analysis. The free service offers a log-size of 500 – if you require more, upgrades are available. Contact us for more information. 

Configurable Summary Stats

These stats are designed to show at a glance how many pageloads, unique visitors, returning visitors and first time visitors your site has received to date. They can be configured to display data of specific interest in a number of different ways. You can:

• display summary stats per day, week, month, quarter or year
• display summary stats for a specific date range or period
• display summary stats using bar graphs or area graphs
• toggle on and off pageloads/unique/returning/first-time data

So, for example, you can choose to view only pageloads for the period 13 Jan 2008 to 26 March 2008, or view pageloads, unique visitors and returning visitors for the Last 8 Weeks – virtually any configuration is possible.

Popular Pages

This tool allows you to see the pages of your site ranked by popularity. This information is important to allow you to identify the most heavily visited pages, and optimise them for maximum impact. It can also help you discover potentially important pages which are getting overlooked – this could indicate poor navigation structure or linking to that page.

Entry Pages

An entry page is the first page a visitor arrives at when they visit your site. There are often a lot more of these than just your homepage! It's important that the first page a visitor loads on your site makes a good impression, and this tool can help you identify which pages are the most commonly used entry pages. It can also highlight pages you did not expect to be entry pages, which you can subsequently optimise to keep a visitor on your site and drive them to your key pages.

Exit Pages

Opposite to the entry pages, are exit pages – pages your visitors use to leave your site. No website owner needs to be told the importance of knowing where their visitors are abandoning their site! This tool shows you the most common Exit Pages, allowing you to optimise those pages to keep visitors on your site.

Came From

This is one of the most important stats for any website owner. This tool allows you to see how your visitors are finding your site, and where they are coming from. This can help you identify, for example, links on other sites that are working and those that aren't, and help you trace where people are referring to your website.

Keyword Analysis

Traffic from search engines is the lifeblood of most websites. This tool allows you to view the keywords used to reach your site, ranked by their popularity. This can help you identify keywords that are working, and those that aren't, so that you can optimise accordingly. For example, if you know a particular keyword is generally very popular for your type of site, but our tracking indicates that it ranks low among the keywords used to reach your site, then there is an opportunity there to optimise for that keyword and generate more traffic from it.

Recent Keyword Activity

This tool features up-to-the-second reporting of keywords used to reach your site, the visitors who used them, and what search engine was used. The most recently used keywords appear toward the top.

Search Engine Wars

This tool allows you to see which search engines generate the most traffic for you. This can be useful in determining if your site is performing as well as it should be in specific engines, or if certain important engines are missing. For example, if Google made up only a small percentage of search engine traffic to your site, it's a good bet there's room for improvement for your site on Google!

Visitor Paths

This tool shows you recent visitors to your site, and the navigation path they took through your site. You can use this to identify common visitor behaviour, or unusual navigation paths that may indicate a problem with your site.

Visit Length

This tool shows you how long your visitors are spending on your site – find out what percentage of your visitors stay for various periods of time. This stat is important, as it can help you determine how much "pull" your website has for visitors – if your visit length is typically low, you may wish to find improved ways to keep your visitors on your site for longer.

Returning Visits

Every website ideally would like their visitors to come back again and again – this tool identifies what percentage of your visitors are returning (and how many times they've returned), and how many are visiting for the first time. If a very low percentage of your traffic is from returning visitors it may be useful to identify ways to encourage repeat visits and loyalty from your users.

Recent Pageload Activity

This tool shows you the latest, up-to-the-second pageloads on your website. It displays the most recent pageloads, some details about the visitor that made them, and allows you to magnify for even more detail on that visitor.

Recent Visitor Activity

This tool is similar to Recent Pageload Activity, but instead of displaying recent pageloads, it displays your latest visitors, who you can subsequently magnify for more detail.

Country/State/City Stats

These stats allow you to identify the geographical location of visitors to your site. Aside from the fun of seeing all the different places your visitors come from, this tool can be useful in identifying if you need to be catering more toward international visitors. For example, if a large number of visitors are coming from another country, it may be worth investigating translated versions of your site, or whether you should accepting that country's currency (if you're an eCommerce website).You can also view the State or Regions of your visitors, and the cities they come from.

Recent Visitor Google Map

The recent visitors to your website are plotted as markers on a Google map. This gives instant visual feedback about the location of your visitors worldwide. Each marker is expandable to give more information about when and how that particular visitor found your website, what webpages they navigated through and how long they spent on the website. The ability to easily zoom in and out on the marker is also available.

Email Reports

We set up reports that are emailed to you each week featuring a summary of your pageloads, unique, returning and first time visitors stats.  We can also set up daily or monthly reports.

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